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Dienstleistungsmarketing — Entwicklung und künftige Perspektiven

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Innovationen im sektoralen Marketing

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Author information

Authors and Affiliations

  1. Institut für Absatzwirtschaft, Wirtschaftsuniversität Wien, Wien

    Dieter Scharitzer

Authors
  1. Dieter Scharitzer
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Editor information

Editors and Affiliations

  1. Lehrstuhl für Marketing, Universität Dortmund, Otto-Hahn-Straße 6, 44221, Dortmund

    Hartmut H. Holzmüller

  2. Institut für Absatzwirtschaft Abteilung Marketing, Wirtschaftsuniversität Wien, Augasse 2-6, 1090, Wien, Österreich

    Arnold Schuh

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© 2005 Physica-Verlag Heidelberg

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Scharitzer, D. (2005). Dienstleistungsmarketing — Entwicklung und künftige Perspektiven. In: Holzmüller, H.H., Schuh, A. (eds) Innovationen im sektoralen Marketing. Physica-Verlag HD. https://doi.org/10.1007/3-7908-1638-8_5

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